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BIZ
Business

What
We Do.

From brand verbalization to TV production, music labels, and IP development. We go beyond content production, breaking down the boundaries between entertainment and business.

01 ___Branding & Copy
02 ___Production
03 ___Entertainment & IP
04 ___Marketing & Sales
01 ___ BRANDING & COPY
Branding
& Copy
Transforming uncertainty into unique philosophy.
We verbalize strengths that even your own company cannot see, ending differentiation from competitors in a single phrase. The vague feeling of "something doesn't quite fit" that many companies experience is proof that the core of your brand lies dormant, not yet put into words. ASTER transforms that ambiguity into clear language, building a one-of-a-kind brand identity.
/01
Brand Copy
Taglines, catchphrases, brand statements. Developing words that distill corporate philosophy
/02
Strategy
From market analysis to competitive research and positioning design, formulating comprehensive brand strategy
/03
VI / CI
Logo, color, typography. Designing visual identity as a consistent system
/04
Content
One-stop service from media planning to production across 80+ genres, including SEO content marketing
02 ___ PRODUCTION
Production
TV commercials, TV programs, short dramas. We buy the slot and create.
Armed with 11 years of advertising production experience, we cover everything from TV commercials to web ads, digital signage, YouTube, SNS videos, and vertical short dramas. We propose optimal plans tailored to usage and budget. Going forward, we will evolve into media creators by purchasing TV program slots and handling everything from planning to production.
/01
TV / CM
Beyond TV commercial production, we purchase TV program slots and handle planning and production. Becoming media creators
/02
Short Drama
Mynavi Short Drama Award winner. Planning, production, and directing of vertical short dramas
/03
Web / Digital
Websites, landing pages, EC sites, custom CMS development. From design to programming
/04
Video / SNS
YouTube videos, SNS videos, signage content. Platform-optimized video production
03 ___ ENTERTAINMENT & IP
Entertainment
& IP
Creating and nurturing talent and IP ourselves.
From casting to talent management, music labels, and IP development. ASTER expands its business domain from "the creating side" to "the originating side." Building on our track record managing digital content production for famous idol groups, we aim to transform the very structure of entertainment.
/01
Casting
Assigning optimal cast for TV, commercials, events, and SNS campaigns. Casting proposals that understand project intent
/02
Talent Mgmt
From talent discovery and development to management. A new management model optimized for the digital age
/03
Music Label
Breaking through the existing record industry structure. An artist-first music label business
/04
IP Dev
Planning and developing original IP. Designing and holding rights for characters, formats, and content in-house
04 ___ MARKETING & SALES
Marketing
& Sales
Turning aspiration into certain revenue.
We don't let brands become "pie in the sky." We design all the way to inside sales construction and accompany you to the goal of closing deals. We handle the strategy and execution to turn the "aspiration" created by branding into concrete numbers (sales).
/01
Inside Sales
From lead acquisition to nurturing and deal creation. Full sales process design and execution support
/02
SEM / Ads
Search ads, display ads, SNS ads. Maximizing results with data-driven ad management
/03
SNS / Email
As pioneers of hashtag marketing. From SNS management to email marketing
/04
Analytics
Access analysis, CV analysis, A/B testing. Implementing continuous improvement measures based on data
INFRASTRUCTURE
The Next Move

Bringing the power of brand to infrastructure.

Construction, logistics — the industries that underpin Japan's foundation are the very ones where branding has yet to reach. Chronic labor shortages, outdated sales methods, corporate appeal that never gets through. Despite having the skills and track record, opportunities are lost simply because the message doesn't land. ASTER is channeling its branding expertise and sales architecture, honed as an advertising production company, directly into the infrastructure sector.

Video production × media deployment × sales support. Starting with TV program production on Saitama TV, we are transforming how the industry is perceived. Delivering the right value to the right audience — moving the future of infrastructure companies with the power of content.

Process

How We
Work.

01
Hearing
Deeply exploring the essence of challenges and strengths not yet verbalized
02
Strategy
Formulating optimal strategy based on market analysis and competitive research
03
Execute
Producing strategy-based creatives and executing each initiative
04
Improve
Verifying effectiveness based on data and running continuous improvement cycles

Let's Talk.

Feel free to consult us about planning, operations, and content production.

Contact Us →